Brand Messaging & Persona Development

Wanderlust Adventures

Wanderlust Adventures is a faux company created by asking ChatGPT to create a business and act as a client seeking help creating their brand messaging. To start this project I had ChatGPT fill in my business info questionnaire. Then I used their answers to guide my customer and industry research. Then I used my research data to create a Customer Persona, which you’ll find below. (Yes, I named her Donna Noble; yes, Dr. Who is ah-mah-zing; & yes, I really do pronounce amazing as ah-mah-zing – you can thank Penny Hartz from Unhappily Ever After 😉.) Once I felt I had a solid grasp on our person and her problems, I started working on the brand messaging, which you’ll also find below. The messaging was guided by focusing on our persona and helping her solve her travel-related problems. Coming soon: a full brand strategy for Wanderlust Adventures.

Got questions about this project? Need help with your own messaging?

Join me for weekly office hours every Thursday from 2 pm – 4 pm (EST/EDT) where I’ll answer all your marketing, branding and website questions, for FREE.